A passion for creating insights
This section presents my ongoing research across decision-making, insight development, and Business Intelligence. It covers frameworks, empirical findings, market modelling work, and articles at different stages from concept to publication. Each project includes a brief summary and a detailed research note.
What Actually Counts as Insight
This research note examines what qualifies as a genuine business insight and why many organisations confuse data representation with meaningful understanding.
Decision Risk: Quantifying Uncertainty Before You Commit
A technical framework to quantify decision risk using data quality, assumptions, variability, and sensitivity.
Insight 