A passion for creating insights
This section presents my ongoing research across decision-making, insight development, and Business Intelligence. It covers frameworks, empirical findings, market modelling work, and articles at different stages from concept to publication. Each project includes a brief summary and a detailed research note.
What Actually Counts as Insight
This research note examines what qualifies as a genuine business insight and why many organisations confuse data representation with meaningful understanding.
Decision Risk: Quantifying Uncertainty Before You Commit
A technical framework to quantify decision risk using data quality, assumptions, variability, and sensitivity.
Business Intelligence as a Differentiated Decision Support Capability
This research examines how business intelligence supports managerial decision-making across strategic, tactical, and operational levels in SMEs located in Southeast England.
Insight 