Work

Tools built and deployed

Applied decision systems, BI infrastructure, and market intelligence, each designed to produce outputs organisations can act on.

Digital Budget Optimisation Engine

Constraint-based linear programming system that allocates marketing budget across four platforms and four objectives, tracking 16 KPI variables, with a scenario engine and a plain-language recommendation layer. Open-sourced as CLARO; software paper under review at SoftwareX.

Python · PuLP · Linear Programming · Streamlit

Heagital Market Decision Engine

Ranks all 42 NHS Integrated Care Boards across Clinical Risk, Adoption Readiness, and Procurement Friction, with four scenario configurations and a reproducible CLI pipeline. Deployed at board level; the pilot region set covers 53.4% of the national addressable opportunity.

Python · Weighted Scoring · NHS QOF data · CLI

Predictive Risk Assessment Framework

ISO 14971-aligned risk quantification and management pipeline for MedTech product development. Integrates risk register data, severity/probability scoring, and mitigation tracking in a reproducible workflow.

Python · ISO 14971 · MedTech

Volvo Intelligence Hub

Simulated business-intelligence case modelled on an automotive parts distributor. Tracks order patterns, regional performance, and inventory trends across SKUs and regions in a Streamlit interface.

Python · Streamlit · Pandas

Sales and Performance Dashboards

Volvo Trucks (Iran), 2017 to 2018. Unified BI model over a fragmented data estate (Power BI, Power Query, Excel, Access). One trusted view of pricing, parts gaps, and regional performance. Lifecycle analysis of 42,677 units revealed a 77% parts-revenue gap; a 40% reduction in manual reporting time confirmed.

Power BI · Power Query · Excel · Access

User Funnel Analysis and KPI Reporting

Consolidated performance view across four social platforms (Instagram, TikTok, Pinterest, YouTube) using Power BI, Meta Insights, and YouTube Studio APIs. One comparable funnel, standardised KPIs, and per-platform deep dives. Posting-time heatmaps surfaced optimal engagement windows.

Power BI · Meta Insights · YouTube Studio · Funnel Analysis