About
Hoda Rezvanjoo
I build decision systems. Applied work: ten years across commercial roles in distribution and automotive; two years focused on business intelligence and decision-support tooling. I completed a DBA in 2026 with a thesis on decision-making quality across managerial tiers in SMEs. I co-founded Heagital, a UK MedTech startup developing a POCT coagulation device, now preparing its UK regulatory pathway (MHRA) alongside NHS market entry planning.
Recognition
Towards Data Science · Jul 2026 · Editor’s Pick
One Tech World 2026 · Mar 2026 · Speaker
From Data to Decisions: Designing Practical Decision Frameworks in Uncertain Environments · WeAreTechWomen global conference, session recording on the official channel
WeAreTechWomen · May 2026 · Article
Work & Education
Chief Systems Officer & Co-Founder
Heagital Ltd
UK MedTech startup. POCT coagulation testing device. UK regulatory pathway preparation (MHRA), pilot planning, market analysis and go-to-market strategy. Co-founded 2025.
Business Development Executive
DiA Design-Itude Associates
Automated decision-support pipelines. Built and deployed six analytics projects (Python, Power BI, Streamlit).
DBA (Doctor of Business Administration)
UBIS Geneva, April 2026 (Summa cum Laude)
Dissertation: A Quantitative Correlational Study of Business Intelligence Utilization and Decision-Making Quality Across Managerial Levels in SMEs in Southeast UK. SSRN preprint published; manuscript ready for journal submission.
Commercial Experience
Ten years in distribution and automotive sectors. Account management, supply chain, market analysis. Built the foundations for analytical thinking that later drove the move to BI and decision systems.
Technical Stack
Languages & Tools
Python, SQL, DAX, Power Query, Git, Bash
Frameworks & Libraries
Streamlit, Pandas, PuLP, Plotly, Linear Programming
BI & Analytics
Power BI, Excel, Access, ETL Pipeline Design
Domains
Decision Science, Decision Systems, Budget Optimisation, Market Intelligence, MedTech Regulatory
Hoda Rezvanjoo 