Overview
With multiple social platforms driving different types of engagement, our marketing team needed a unified way to track, compare, and act on campaign performance. This dashboard provided the clarity required to align efforts, measure impact, and refine strategy.
The Challenge
Each platform — Instagram, TikTok, Pinterest and YouTube — offered isolated analytics, and our team lacked an integrated view of engagement performance, reach, and conversion. Insights were fragmented, making cross-platform comparison nearly impossible and decision-making reactive rather than data-led.
My Role
I led the creation of a multi-channel dashboard using Power BI. My process included:
Segmenting each platform into its own tab for clear deep-dive navigation
Collecting and cleaning campaign metrics across four platforms
Standardising KPIs such as impressions, interactions, CTR, reach, and saves
Designing custom visuals to track month-over-month performance, content types, and peak interaction times
What Changed
- Provided a single source of truth across channels
- Helped identify that Instagram Reels had the highest CTR (12%), while TikTok led in total impressions (5,505)
- Visualised user interaction trends per day and hour, enabling posting strategy optimisation
- Tracked progress against monthly engagement targets
- Allowed granular analysis (e.g. IG image vs carousel vs reel) and board-specific funnel in Pinterest
- Tools used: Power BI · Meta Insights · YouTube Studio · Pinterest Analytics
- Skills applied: Data consolidation · Funnel tracking · UX visualisation · Multi-platform reporting
These campaigns didn’t just improve conversion—they changed how we think about marketing: not as messaging but as measurable action.
Insight 